How We Built Syntaire: From Frustration to Solution

Every startup has an origin story. Ours began with a shared frustration that we knew countless other companies faced: the impossible challenge of keeping a brand consistent as it scales.

The Problem We Kept Seeing

I'm Oscar Lodeizen, and together with my co-founder Pepijn Brimer, we've spent years watching companies struggle with brand consistency. Whether it was the marketing team using slightly different messaging, the sales deck that didn't quite match the website, or social media posts that felt off-brand - the pattern was always the same.

Every new hire meant another voice. Every new channel meant another opportunity for drift. And every piece of content required manual review to ensure it stayed on-brand. It was exhausting, expensive, and frankly, unsustainable.

The Lightbulb Moment

The idea for Syntaire came during a late-night conversation about AI and its potential. We realized that while AI was being used for content generation, no one was really solving the consistency problem. Sure, you could generate content faster - but faster off-brand content isn't exactly helpful.

What if instead of just generating content, AI could learn your brand's unique voice? What if it could understand not just what you say, but how you say it?

Building the Solution

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Where We Are Today

Today, Syntaire is an AI-powered platform that does exactly what we envisioned: it learns your brand and keeps it consistent everywhere. From websites to documents, presentations to social media - your brand voice stays intact, no matter who's creating the content or which channel it's going to.

We're still early in our journey, but every day we hear from companies who share the same frustration we had. And every time we help them solve it, we know we're on the right track.

What's Next

We're just getting started. Our vision is a world where brand consistency isn't a struggle - it's automatic. Where every piece of content, no matter who creates it, feels authentically you.

If that resonates with you, we'd love to have you join us on this journey. Whether you're a brand struggling with consistency or someone passionate about solving this problem - let's connect.

- Oscar Lodeizen & Pepijn Brimer, Co-Founders of Syntaire